Privacy Policy

Our Data Protection Principles
The protection and security of your personal data is of paramount importance to us. The use of your personal data is in strict compliance with EU General Data Protection Regulations (GDPR) 2018 in order to make you feel secure with us in matters of data protection.

It is important to us that you are always aware of which personal data is collected during your visit on our website and during the use of our services and offers, as well as how we use said data afterwards. The following notices are intended to provide you with information about this and also to inform you of how we protect your personal data from manipulation, loss, destruction or improper use.

Collection and Use of Personal Data
Personal data is any data that allows for your personal identification, i.e. your name, address, phone number or email address (“Personal Data”). Personal Data is only collected, processed or used by us if permitted by law or if you have given your prior consent.

We collect data from our patients and use it as part of providing dental treatment to them. This data is held on our server and shared with a third party practice management supplier. This data is not used by the third party for any purpose.

a. Contact Request
We use your Personal Data exclusively to process your request to get in contact with you.

b. Patient Registration
Without your explicit consent we only use your Personal Data to carry out your registration at our practice.

In addition, we collect and use your Personal Data in particular for the following purposes, but we will ask for your specific consent to do so:

c. Online and Offline Advertising
Only with your express consent will we send you client satisfaction surveys, information about our services, treatments and events, and if applicable our newsletter.

If you provide us with consent to send you marketing materials we may use your data for patient analysis, treatment and oral health education messages and written advertising via email, phone or in print.

d. Right to Object to Advertising
You can object at any time to the use of your Personal Data for advertising or marketing purposes. You may also withdraw your consent at any time by simply contacting us via email, phone or in person. Details of how to withdraw consent for receiving marketing materials is available on our website.

e. Online Applications
If applicable, when you apply online for a job opening, training opportunity or internship with us, your information is used for the sole purpose of processing your application. As soon as your data is no longer needed it is deleted or destroyed.

Gaining and Recording Consent
You will be provided with a clear, simple way to opt in to receiving marketing information.
Once consent has been given the positive opt-in will be recorded on our practice management system and evidence of consent will be held securely by the company that hosts our website. Neither of these organisations will use your data for any purpose.

Data Security
We and our service providers take technical and organisational security measures to protect stored Personal Data against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. Our data processing and security measures are improved continuously to fall in line with technological developments.

WHAT ARE COOKIES?

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better.

However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

COOKIES WE USE

“Cookies” are used in some areas to make our website user-friendly and to customise it to fit your needs in an optimal way. “Cookies” are small text files stored locally on the hard drive of your computer. They are there to keep available information for retrieval at a later time in order to facilitate the use of our online services. When your visit is over and you close the browser you were using cookies are deleted automatically.

WEB TRACKING

When using our website, we also use cookies to allow for the analysis of your use of the website (web tracking). The information generated by the cookies about your use of our website (search engines used, search terms used, languages used, visitors origins by country, browser and plugins used, the referrer, the length of stay, entry and exit pages, cancellation rates and IP address) is anonymous and used solely for statistical purposes. This information is used separately from Personal Data. The two sets of data are not merged; therefore, they are not indicative of Personal Data and one cannot generate any such conclusions therefrom.

GOOGLE ANALYTICS

This website uses Google Analytics, a Google Inc. (“Google”) provided web analysis service. Google Analytics uses “cookies” – small text files stored on your hard drive to enable an analysis of your use of the website. Cookies-generated information concerning your use of the website is transmitted to and stored on one of Google’s servers in the US.

However, by activation of the IP anonymisation on this website your IP address will be abbreviated beforehand by Google within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the US and abbreviated there.

On behalf of this website’s operator, Google will use this information to evaluate your use of the website, compiling website activity reports and providing the website’s operator with further website and Internet related services. The abbreviated IP address transmitted in the context of Google Analytics by your browser is not associated with any other data held by Google.

You may prevent the storage of cookies by adjusting your browser’s software settings; in this case however, we must point out that you might not be able to access the full extent of all of the website’s features.

Additionally you can prevent the cookie-generated data concerning your use of the website (including your abbreviated IP address) from being transferred and processed by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl

DEFINITIONS

First Party/ Third party cookies

Refers to the web domain placing the cookie. First-party cookies are those set by a website that is being visited by the user at the time – the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets the cookie through that website, this would be a third-party cookie.

Persistent cookies

These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies

These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Pixel tags

A pixel tag is not technically a cookie but is a similar type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies. Information collected is anonymous.

Approval or Rejection of Cookies

You can approve or reject the use of cookies – also for web tracking – through the settings of your web browser. You can set your browser so that it either notifies you when cookies are being enabled or reject cookies altogether. However, when you reject cookies you cannot use all the features of our website. The following links allow you to inquire about this possibility for the most popular browsers:

Internet Explorer: http://support.microsoft.com/gp/cookies/en
Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html
Opera: http://www.opera.com/browser/tutorials/security/privacy